Advanced training in the art, method, technique & business of wavy/curly hair.
Your salon gets a call asking, "Do you work with curly hair?" and you say, "Sure - we all work with curly hair." and she books an appointment in 23 seconds.
The client shows up and there seems to have an 'energy' to starting out that 'just doesnt seem right' and the salon/stylist works with the hair from a 'fix' it training - using a comb, cutting hair technically correct and using tools to smooth out the frizz and leave with hair 'fixed' and retail is recommended to keep the hair straight and smooth to not be frizzy or in a triangle.
This is what happened to my client Kim - who is featured in the pdf of this online course I have about working with curly hair - to help our clients embrace their hair and to not fix it.
This is her hair from years of hair stylist helping her and recommending products to her hair:
Using a flat iron to reduce frizz MELTS products into her hair producing a coating of repelling water and preventing hydration of conditioners to melt...
Potential clients call your salon and ask if anyone there knows how to work with curly hair - and you say, "Yes".
The client gets to the salon and finds out that your trying to FIX their hair - as if there is something wrong with it. Your training in a system to use a chemical to 'loosen the curl', 'get the frizz out' or 'make it easier to work with'...even "this will make it more professional' = are antiquated methods based on a service experience of assuming there is something wrong with their hair.
There is a NEW client Service Experience of your client searching for HELP to LEARN and EMBRACE their hair.
These clients are going online and searching for help and discovering people with hair like theirs that looks sexy, beautiful AND professional IN ITS NATURAL STATE and enhanced with proper cutting, shaping & styling using products that make the hair get better over time.
When they see a salon menu that mentions "curly hair specialist" or "we work with...