Hairstylists - good day to you!
Our industry leads the way with teaching us about two ways to make money - and it starts out with Cosmetology School and is reinforced as you attend Trade Shows:
From this you can 'sell' products and heat tools to 'help' them at home to recreate your work.
From here we learn other options as we progress in our career to fill our schedule in the salon and make a paycheck:
Some of these are options that a client wants and desires.
But NOT every time.
And these options are expanding outside of traditional trade shows, cosmetology school and in salon trainings.
Beyond the limits of this antiquated business model are new opportunities that are not...
Looking at my clients hair - there are Four Stages of what I call Curl Rebound that affects how their hair will react, respond and adjust as the days progress from cutting their hair with Cubist Cutting (or your own method), our own styling in the salon with The MAP Method (or another method) and how they work with their hair once they are at home with their own routine:
1) After a cut
2) After salon styling
3) At home styling
4) Day 2-3-4-5
What fascinates me about social media (especially Instagram) with influencers and hairstylists show their hair right after SOTC (Scrunching Out The Crunch) and it looks amazing. What I want to see and DO see with The MAP Method is hair after LIVING LIFE many hours later.
I want to have a #challenge with members here in our circles in and out of Curly Hair Artistry to post your photos after YOU go home and style your hair. Does it look the same as when you left the salon?
Our wavy & curly hair is...
Potential clients call your salon and ask if anyone there knows how to work with curly hair - and you say, "Yes".
The client gets to the salon and finds out that your trying to FIX their hair - as if there is something wrong with it. Your training in a system to use a chemical to 'loosen the curl', 'get the frizz out' or 'make it easier to work with'...even "this will make it more professional' = are antiquated methods based on a service experience of assuming there is something wrong with their hair.
There is a NEW client Service Experience of your client searching for HELP to LEARN and EMBRACE their hair.
These clients are going online and searching for help and discovering people with hair like theirs that looks sexy, beautiful AND professional IN ITS NATURAL STATE and enhanced with proper cutting, shaping & styling using products that make the hair get better over time.
When they see a salon menu that mentions "curly hair specialist" or "we work with...