One thing I have noticed in our industry that is different and determines the success of your business is not being considered much and that is the power and voice of your client.
For people with wavy/curly hair - the 'consumer' - the 'client' - is over-riding our industry with knowing how to work with their hair. Yup - read that one again.
There are so many communities, website forums, Facebook groups/pages, Instagram influencers and local meet ups that have been created and perfected based on one thing: LACK OF SERVICE & HELP FOR WHAT THEY DESIRE.
Lack of service to help and serve them has driven the desire for help and shifted this from hairstylist/salon to EACH OTHER.
Let me explain a bit - I noticed that I was learning EVERYDAY a lot of great tips from my clients that sat in my chair. I noticed that other stylists - that did this as well - had a deep passion for serving and assisting others that was different than brand based knowledge or from the...
Your salon gets a call asking, "Do you work with curly hair?" and you say, "Sure - we all work with curly hair." and she books an appointment in 23 seconds.
The client shows up and there seems to have an 'energy' to starting out that 'just doesnt seem right' and the salon/stylist works with the hair from a 'fix' it training - using a comb, cutting hair technically correct and using tools to smooth out the frizz and leave with hair 'fixed' and retail is recommended to keep the hair straight and smooth to not be frizzy or in a triangle.
This is what happened to my client Kim - who is featured in the pdf of this online course I have about working with curly hair - to help our clients embrace their hair and to not fix it.
This is her hair from years of hair stylist helping her and recommending products to her hair:
Using a flat iron to reduce frizz MELTS products into her hair producing a coating of repelling water and preventing hydration of conditioners to melt...