One thing I have noticed in our industry that is different and determines the success of your business is not being considered much and that is the power and voice of your client.
For people with wavy/curly hair - the 'consumer' - the 'client' - is over-riding our industry with knowing how to work with their hair. Yup - read that one again.
There are so many communities, website forums, Facebook groups/pages, Instagram influencers and local meet ups that have been created and perfected based on one thing: LACK OF SERVICE & HELP FOR WHAT THEY DESIRE.
Lack of service to help and serve them has driven the desire for help and shifted this from hairstylist/salon to EACH OTHER.
Let me explain a bit - I noticed that I was learning EVERYDAY a lot of great tips from my clients that sat in my chair. I noticed that other stylists - that did this as well - had a deep passion for serving and assisting others that was different than brand based knowledge or from the...
Your salon gets a call asking, "Do you work with curly hair?" and you say, "Sure - we all work with curly hair." and she books an appointment in 23 seconds.
The client shows up and there seems to have an 'energy' to starting out that 'just doesnt seem right' and the salon/stylist works with the hair from a 'fix' it training - using a comb, cutting hair technically correct and using tools to smooth out the frizz and leave with hair 'fixed' and retail is recommended to keep the hair straight and smooth to not be frizzy or in a triangle.
This is what happened to my client Kim - who is featured in the pdf of this online course I have about working with curly hair - to help our clients embrace their hair and to not fix it.
This is her hair from years of hair stylist helping her and recommending products to her hair:
Using a flat iron to reduce frizz MELTS products into her hair producing a coating of repelling water and preventing hydration of conditioners to melt...
Every year Curly Hair Artistry (CHA) recognizes an Artist in our community that expresses our values, beliefs and actions to include:
We (the CHA Core Leadership Team) have selected 5 Artists and our community has voted from those 5 to pick a 1 winner.
We are proud to announce that Beverly Turner is Curly Hair Artist of the Year!
Beverly has a salon (click here) in Sacramento California and has been with CHA since the start up in 2013. She has a loyal following of clients that understand what it takes to be a professional that loves what she does. She has devoted her business life to working...
Hairstylists going to Cosmetology School learn basic layering methods and how to use products on all types of hair and then our own industry continues on with these basics to expand on them for the rest of our career at trade shows.
When you take hair that has a tendency to expand and apply shampoo to it - it will expand even more.
When you use traditional layering methods on hair that expands it will create a puffy triangle.
When you take a puffy trinagle and apply gel to it - it creates a hard shell that is wind-proof and crunchy.
Your clients frustration comes into your salon and sits down wanting help and without proper care for assisting them can create frustration inside of you.
This is not good for building business or creating a salon environment of helping people.
Technically correct methods designed for straight hair - used on curly hair - creates visual imbalance when worn in its natural state.
When you shampoo a triangle it can...
Potential clients call your salon and ask if anyone there knows how to work with curly hair - and you say, "Yes".
The client gets to the salon and finds out that your trying to FIX their hair - as if there is something wrong with it. Your training in a system to use a chemical to 'loosen the curl', 'get the frizz out' or 'make it easier to work with'...even "this will make it more professional' = are antiquated methods based on a service experience of assuming there is something wrong with their hair.
There is a NEW client Service Experience of your client searching for HELP to LEARN and EMBRACE their hair.
These clients are going online and searching for help and discovering people with hair like theirs that looks sexy, beautiful AND professional IN ITS NATURAL STATE and enhanced with proper cutting, shaping & styling using products that make the hair get better over time.
When they see a salon menu that mentions "curly hair specialist" or "we work with...
Curly Hair Artistry currently has two advanced trainings a year and we met for our annual Spring Symposium at Oasis Salon in Rockville MD. Host salon owner Wafaya Abdallah and her team does a wonderful job of taking care of us with a professional environment with live models that have all types of beautiful hair that represent many cultures.
Scott Musgrave is founder of CHA and taught his form of cutting curly hair called Cubist Curl Cutting, product applicaiton process The MAP and business building components that help a sylist succeed.
Wafaya Abdallah shares team building and business methods that help to communicate to your staff powerful skills that unite a team to progress together instead of individually. Wafaya also taught her free-form hair cutting techniques.
Terrell Norris gave cutting and product applicaiton tips & Kelly Swann taught us a business model that is giving us confidence in how we approach our work that builds success. Both are from Oasis...
Welcome to Curly Hair Artistry!
Curly Hair Artistry (CHA) is a community of curly hair stylist that specialize in working with all forms of waves, curls & coils.
This is also a great place for traditional hair stylist (that specifically do not specialize in curly hair or they have less than 30-50% curly clients) to learn how to incorporate methods, techniques, artistry and to learn the business of how to achieve success in working with your clients that have all forms of curly hair.
Some stylists are not interested in having 100% curly cliental - but they desire a goal of learning a foundational system for working with their curly clients to be able to provide a service for them. Curly Hair Artistry has training, coaching and mentoring for helping you achieve this goal.
The 'curly world' is all over social media and is the fastest way to increase your business - and you can be apart of leading the way with your service and increase your income & retail sales as a part of...
For the year 2015 we voted and the results are in:
Curly Hair Artistry (CHA) is a non brand based group of curly hair specialists from all over the globe. We meet daily in a private Facebook page dedicated to expanding the craft and artistry of helping our clients to embrace their naturally curly hair.
We focus on Art, Methods & Techniques and the Business of working with all forms of waves, coils and curly hair (of which we will simply call ‘curly hair’) and many consider us the industry leaders of advanced education with a focus exclusively on curly hair.
Each year members of Curly Hair Artistry are asked to share their favorite and best selling products into a collective pool that is tallied up for an overall “Best of CHA 2015”.
We are free to explore and try out large, micro & independent manufactures that create products for all hair types that we use with an emphasis on curly hair. Some manufactures have just one product, while...